14 Minutes of SaaS

14 Minutes of SaaS

E55: Mark Organ, Founder of Influitive and Eloqua. 3 of 3. Lego Rules!

Mark Organ - Founder and former CEO of Influitive and Eloqua interviewed by Stephen Cummins for the 14 Minutes of SaaS podcast in SaaStock Dublin - part 3 of 3

E55: Mark Organ, Founder of Influitive and Eloqua. 3 of 3. Lego Rules!

Final episode of this 3 part mini-series with Mark Organ, Exec Chairman & Founder of Influitive (and original founder and former CEO of Eloqua). He tells Stephen Cummins that ‘Best Place to Work’ awards are a sham. He talks about Marshall McLuhan’s famous quote ‘The medium is the message.’ Today he feels the messenger is the message. He explains how writing a book was tough, and reflects on how Lego is the King of advocate. He also suggests that his home town of Toronto is right in the middle of a golden age. Mark reflects on how Lego is the King of advocate marketing and is a prime example of how B2C is always years ahead of B2B. And he waxes ever so lyrically, and dare I say proudly, about the golden age of his hometown Toronto.

Transcript of E55: Mark Organ, Founder of Influitive and Eloqua. 3 of 3. Lego Rules! …

14 Minutes of SaaS